This has been a strange tough year for everyone. The economy, the virus, the lockdowns just to mention a few issues. At American Blossom Linens we have tried to stay the course and bring stability, comfort, cozy, and fun into the lives of our customers, associates, partners and friends.
Much to our surprise our business has grown 400% this year. Due to this growth we have had several times when we have been out of stock of certain sizes and colors. Our customers have been so patient and supportive while we made new product to fill orders. We believe that there are three important explanations. First, we have a great product and the news is spreading. We have over 300 5-star reviews now.
See this one from Diane M
“Great sheets – Love the fact that the sheets were made from organic cotton and we especially wanted to buy USA made (trying not to buy imports ever again) so purchasing these sheets was exactly what we wanted. Love the feel and they kept me cool.”
Second during the COVID-19 lockdowns more people were staying home full time and wanted to invest more in their living spaces especially their bedrooms. Everyone needs more and better sleep during these stressful times. Many people are even working from their bed. The third reason for the increase has been the publicity around china’s role in the shortage of personal protective equipment. More and more people have begun to understand that we need to have manufacturing in the USA and also are discovering that the quality of USA made products is better. The Philadelphia Inquirer wrote a wonderful article about our success.
Elizabeth Brotherton-Bunch, who heads communications for the Alliance for American Manufacturing, said in the article, “When you buy an American-made product, you’re supporting a job in an American community, and when that happens, we see the growth of indirect jobs around it.” Manufacturing, in particular, she notes, is an industry that often generates growth in other sectors, such as construction, accounting, or engineering.
Two other notable bits of news about American Blossom are the introduction of our new blanket in December and our Holiday VIP Sale.
In June we surveyed our customers to ask what additional products they would like to see added to the American Blossom Linens line. Overwhelmingly our fans have asked for blankets. After searching all over we choose to partner with a family owned mill in Monmouth Maine that has been making blankets since 1850. They are producing our new Herringbone Blankets which are beautifully crafted with Organic American Cotton farmed without harmful pesticides, GMOs, or chemical defoliants. The perfect weight, super soft Herringbone Blanket makes a cozy layer for the sofa or the bed, no matter the season. The Queen (90 x 96”), King (108 x 96”) and Throw (50 x 70”) sizes will be available in two colors, American Harvest, a neutral beige shade and Patriot Blue, a rich blue shade and are machine washable and dryable. Blankets will be available for Preorder on 11-21-20.
Second, on Black Friday we will be having a special THANKFUL SALE. Sign up here to get early access to this sale so that you can get the sizes and colors that you need to gift cozy, comfortable, farm to bed, made in the USA organic cotton bedding to your loved ones